I am Tiana Campbell. I work as an executive assistant and operations partner to founders and small business leaders, which in practice means I look after the day to day and, over time, quietly rebuild the parts of the business that keep generating it.
Most people arrive at executive support from an assistant background. I came at it from the other direction, and I think that changes what it feels like to work together.
I spent more than ten years in project management and operations across corporate, government, and global travel. Most of it was implementation work, which is a polite way of saying I was the person making something real across several countries, several systems, and a lot of people who had never met each other.
I ran multi country rollouts. I configured and built technology, then tested it properly through beta and QA before it went anywhere near a client. I took products through launch and stayed for the part nobody photographs, where the thing has to keep working. Underneath all of it I did the resourcing, which is where I learned that most projects do not come unstuck on strategy. They come unstuck on who was available in week six.
I am also genuinely interested in technology, which sounds like a small thing until you are the person who has to learn a new system in an afternoon and teach it to everyone else by Friday.
Mostly it changes what I notice. Delivery work teaches you to look a couple of weeks ahead and spot the thing that is quietly about to go wrong, and that habit does not switch off when the work gets smaller. A scheduling clash looks to me like a resourcing question. A client going quiet looks like a follow up that never went out. Something that takes you an hour every week looks like a process worth writing down properly the first time.
It also shapes how we would work together. I will ask you a lot of questions early on, because I would rather understand why something matters than guess at how you want it done. That usually means the amount of managing I need drops off quickly after the first month, which is really the point of bringing someone in.
What I hope it adds up to is that you can hand something over and genuinely stop thinking about it, because you know it is being looked after.
I work with two assistants who support delivery across client work, covering scheduling, content and admin execution, research, and data entry, all of it to my instructions and my documentation. You deal with me. I stay across every account, I do the thinking and the client facing work, and I bring them in where an extra pair of hands makes something faster rather than more complicated.
Keeping the team small is deliberate. It is what lets me take on a small number of clients and know all of their businesses properly.
Openly, and with plenty of communication. If I think something is a bad idea I will say so, kindly and early, because I would rather raise an awkward question in week one than quietly work around a wrong assumption for six months. You will always know where things are up to without having to ask.
I work across Australian and Asia Pacific time zones, which for most clients means things move overnight and are waiting when they open their laptop.
Discretion is a given. I see inboxes, contracts, numbers, and the occasional thing someone is not ready to announce, and none of it goes anywhere.
I would love to hear what you are dealing with at the moment, and I read every enquiry myself.